Entertainment
WWE is fully converted to Peacock, now it wants to make more content – CNBC
The WWE will host its WrestleMania 37 event exclusively on Peacock as part of its $1 billion rights agreement.
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Executives at World Wrestling Entertainment said it the best WWE is not a technology company. Instead of operating as a streaming service, it now wants to return to making content.
WWE will host the Super Bowl of wrestling this weekend with its WrestleMania event on NBCUniversal’s Peacock streaming service. It’s part of a more than $1 billion exclusive rights deal that is repositioning the longtime entertainment firm to focus on its product and avoid the streaming wars.
“At the end of the day, we’re…
